James Cameron says that if films can be made in 3D it should be made that way, not remade in post-production! Recently (being the 3D expert that he is or at least the man who has made the most money from the technology – $2.77 billion to be exact) Cameron has taken a stand against studios that are converting their films from 2D to 3D in post-production and is using Harry Potter and even Clash of the Titans, his own stars films as his examples. His argument is that the conversion should only be used for old films that didn’t have the technology in the first place, not new films deciding after the fact.
He stated at the iBlu-Con event in Beverly Hills:
“My personal philosophy is that post conversion should be used for one thing and one thing only – which is to take library titles that are favorites that are proven, and convert them into 3D – whether it’s Jaws or ET or Indiana Jones, Close Encounters… or Titanic. A scene from Avatar Avatar overtook Cameron’s own Titanic to become the highest-grossing film ever… Unless you have a time machine to go back and shoot it in 3D, you have no other choice. The best alternative is if you want to release a movie in 3D – make it in 3D.”
The Avatar director said it had been a “mistake” for Harry Potter Deathly Hallows: Part 1 to swap to 3D in post and he even went at far as to predict that the practice of adding 3D to movies in post-production would end with the widespread take-up of 3D…
“I maintain you can’t do a good conversion of a two-hour movie with high quality in a few weeks like they tried to do with Clash of the Titans... I don’t mean to throw that movie under the bus because my buddy Sam [Worthington, star of Avatar] is in it, but I think everybody realized that this was a point at which people had gone too far.”
Cameron predicted that the days of 3D conversion in movies were numbered mainly because of the ways that people misuse the technology. If it’s not done right it’s a poor representation of what 3D can do to a film and will ultimately take away from the possible joy and excitement for the audience…
“The thing that’s going to be the coffin nail for conversion is when the broadcasters start broadcasting thousands, if not tens of thousands of hours a year in 3D.
He then brought up Harry Potter as an example…
“My personal philosophy is that post conversion should be used for one thing and one thing only.” Cameron added: “You see another stumble with the most recent Harry Potter movie from the same studio making the same mistake – except really getting spanked for it now because they didn’t get the film done… They announced it in 3D – threw a bunch of money trying to convert it to 3D in post-production and it simply didn’t work. They just didn’t get it done.”
Though he wrapped it up with a good point, pretty soon those pesky glasses will be gone anyway…
“Once we get to auto-stereoscopic, that’s watching 3-D without glasses, it is going to be the way we watch all of our media. That’s probably eight to 10 years away.
My only argument is that the original films don’t need to be remade into 3D! Jaws, E.T. and the rest are more than quality films in 2D and don’t need the sudo-upgrade! Maybe they didn’t have the technology but it’s the quality of the story and the characters that have kept the film around! Restore it if you need, help out the color a bit, but do we really even need 3D for post-production?
What do you think about Cameron’s 3D argument? Do you agree with Cameron?